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M&W Prestige Cosmetics To Launch Scent

Strellson fragrance will debut in March

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By: TOM BRANNA

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M&W Prestige Cosmetics, the prestige branch of Mäurer & Wirtz, has signed a licensing agreement with Strellson to launch a fragrance for the Swiss men’s wear brand. In 2007, the German fragrance firm launched Pussy Deluxe women’s fragrance line and last year, M&W reworked 4711 with the launch of a five-item, unisex fragrance collection called Acqua Colonia. The new fragrance, called Strellson No. 1, was composed by Givaudan, and includes notes of citrus, black pepper, iris a...

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